Latin America is continuing to witness accelerating epidemics of COVID-19. According to the World Food Programme (WFP), lockdown measures in the region could create a food crisis for nearly 14 million people. The reduction of incomes due to the pandemic and job losses has had impactful effects, especially for women who are breadwinners and earning contributors to their family’s health, nutrition and education access. 
The Rarámuri (Tarahumara) women in northern Mexico continue to play a critical role and are finding creative ways to use their crafts to benefit their communities. Pinole Blue has partnered with local grassroot community members in Guachochi to support female Rarámuri (Tarahumara) artisans in the region. We work directly at the local level to reflect the artisan women’s needs and ensure that their work is represented in a socio-culturally appropriate manner. 
Pinole Blue supported the work by providing the materials for Rarámuri female artisans to create their beautiful woven bracelets, which we then purchased directly from them to share their creations with our customers. From 7/30 to 8/6 - Each time you purchase over 25 dollars from Pinole Blue, we will also include one of these handcrafted bracelets, so that you can help support the Rarámuri community from a local level. 



As part of Pinole Blue’s mission to give back to the Tarahumara community, we participated in a local food drive. With the help of local community members, we were able to take donations to a remote area near Guachochi in Mexico’s canyon region. Some of the food staples brought to this community were locally sourced corn (maize) from local food growers and other locally identified food staples. Big shout out to Adilene Gonzalez for the collaboration on this locally driven project!

Como parte de la misión de Pinole Blue de retribuir a la comunidad Tarahumara, participamos en una campaña local de alimentos. Con la ayuda de miembros de la comunidad local, pudimos llevar donaciones a un área remota cerca de Guachochi en la región de las barrancas de México. Algunos de los alimentos traídos a esta comunidad fueron de productores locales y otros alimentos básicos identificados por la comunidad. ¡Un gran agradecimiento a Adilene González por la colaboración en este proyecto fortalecido localmente!